Saskatoon company launches ORA, a personal safety alert device

  • Oct 06th, 2016
  • Guy Paterson

A Saskatoon-based company has released a personal safety alert that they believe is an improvement on anything on the market.

ORA is designed to look like jewelry, and according to the company, it does more than most other devices in the market.

“The issue with personal alert devices is that people just don’t wear them – they’re ugly, they look like garage door openers,” Serese Selanders, founder and CEO of Kasiel Solutions."  She came up with the idea for Ora about three years ago, after her mother died unexpectedly and a separate incident forced her father to buy a traditional medical alert device.  “That was one of the first things we wanted to solve, was make it beautiful.”

But Selanders believes ORA does much more. It’s designed to work with cell phone networks, for one thing. “It works wherever there is cell phone coverage. Traditional devices limit you to your home and yard – this will work everywhere, even if you’re heading down to Arizona for the winter,” she said.

Another unique feature is that ORA allows the user to decide who they would like contacted in an emergency. You can arrange as many contacts as you want. If none of them can be reached, emergency services are automatically contacted.

ORA also allows loved ones to check in on the user, using an app that will be available for free on Google Play and the Apple Store.




Guy Paterson

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